Funkoos is America’s newest provider of organic, environmentally safe clothing for children. Since opening our first online store in September 2009, the company strives to be a new kind of clothing company – smart, economical, and fun.

Sitwat Shah   -   VP, Operations

Sitwat's 10 years of business experience encompasses strategy development, marketing research, project management and consultative sales. Prior to joining Funkoos, Sitwat worked as an Associate Director at one of the world's largest pharmaceutical companies, where she handled marketing research and played a critical role in strategy development for a $500 Million brand.

Sitwat received a Bachelor of Business Administration in Marketing from the University of Texas at Arlington, where she ranked in the top 2% of her class and graduated Summa Cum Laude.

In her current role, Sitwat is responsible for the establishment and optimization of operations for Funkoos.

Aaron Wasserman   -   VP, Marketing & eCommerce

Aaron brings 10+ years of experience and expertise in online marketing, ecommerce, and content development. Before joining Funkoos, he was a Brand Manager for World Travel Holdings, where he directly managed the marketing, development, and P&L's for private-label travel branded websites such as Orbitz, Yahoo and Marriott.

Prior to this, he was Director of Marketing at Kayak.com, responsible for e-mail and affiliate marketing, with additional responsibilities for improving customer experiences, developing new product functionality, and creating new business partnerships. Additionally, he served Senior Manager of Marketing & Online Content for Priceline.com and later as Head of Priceline Cruises.

Aaron began his career in broadcasting and interactive television, holding junior management roles with the Walt Disney Internet Group and TechTV, earning two Emmy Awards for innovative work using motion-capture technology. He received a BA in Political Science from Syracuse University and an MS in Broadcasting & Communications from Boston University.

Ali Shah   -   VP, Business Development

Ali is a results-driven sales professional with 12+ years of experience in building multi-million dollar sales operations. During his last assignment he led a sales team of over 40 people, and was the President of the advisory board of an $80 million retail brand.

Throughout his sales career, Ali has worked closely with Marketing and Operations teams to develop and implement long-term retail strategies to effectively increase sales, utilizing aggressive and creative merchandising techniques.

In his current role Ali is instrumental in growing the Funkoos business at local and national levels in the U.S. market.

Sameer Joshi  -   VP, Information Technology

Sameer is a distinguished IT consultant with 15 years of experience in diverse range of technologies including industries like Multimedia, Workflow/Business Process Management and Automotive Finance. His core competencies include designing and implementing large scale IT projects with exceptional skill and success in handling Software Architecture design, Product Development and Internet Technologies. Sameer possesses strong leadership skills and holds extensive experience in Object-Oriented design and development, Java, J2EE, middleware and enterprise application architecture and implementation. He is well versed with cutting edge technologies including J2EE, MQ Series, CICS.

Sameer is a 6-Sigma Greenbelt professional. He has single-handedly utilized his 6-Sigma knowledge to design and implement a process improvement project at one of the leading Car manufacturers that has lead to significant improvement in productivity, process efficiency and customer satisfaction. In last decade, he has won many appreciation awards on various projects. He is also a winner of Ciber’s ACE (Accomplished Ciber Employee) award. Sameer holds a Bachelor’s Degree in Computer Sciences and Engineering. He is currently pursuing Master’s degree in Business Administration from Wayne State University.

Stefanie Brychcy  -   VP, Public Relations and Corporate Communications

Stefanie brings eight years of experience in brand and media strategy, as well as celebrity relationship management, to her current role. Her work has successfully landed clients in the pages of some of the world's most-read publications, and has been proven to drive consumer and media excitement for products and services.

Prior to joining the Funkoos team, she developed and executed media strategies to support some of the country's best known consumer, fashion and beauty brands. Previous clients include Capezio Ballet Makers, Neutrogena, Aveeno, Ahava¸ Disney, VTech and AT&T.

Brychcy received a BA from Rutgers University. She currently oversees press and VIP outreach, as well as media relations for Funkoos.

Elizabeth Gendron   -   VP, Sales

Elizabeth is a business development professional with extensive experience in both the children’s apparel industry and the natural products market. Elizabeth brings over 20 years of experience in sales and account management.

Prior to joining the Funkoos team, Elizabeth was responsible for building a new children’s apparel brand to a national level. She lead design teams in merchandising of product, assisted in strategizing business plans, and helped lead the sales team in establishing new business in all tiers of distribution.

Elizabeth has helped grow a brand of natural products to a national level, helping establish new business in grocery store, hardware, and specialty areas of distribution. In her past, Elizabeth managed an established children’s wear brand and helped grow sales and improve profitability.